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Marketing is a field which requires a variety of tools. These include traditional methods such as print ads to modern strategies such as email and social media marketing. All successful marketing campaigns share one thing in common: an understanding of the audience you are targeting.
Marketing insights aid marketers in shaping their brand strategies and tactics to best serve the needs of their audiences, as well as inform future initiatives based upon measurable data and feedback. These insights are the factors that differentiate smart marketers from the others.
The best method to gain customer insights is to have open, honest and open communication with your customers. You can make use of a variety of tools to gather this feedback. These include online surveys, comments and interactions on social media, phone or face to person customer interviews and also customer feedback boxes on your store or on your website.
You can often gain insights from external factors, such as your own market analysis and competitor analysis. A drinks company, for example might find out through market research that people are staying home more often on weekends because of the economic climate. This information could lead them to cut down on ad expenditure and focus on how their product complements a night in with friends and family instead of going out.
The most effective method to maximize your ROI is to utilize insights to create marketing campaigns that resonate with your customers. Contact WebFX’s experts WebFX to begin the process of creating your ideal marketing strategy today!